The idea for the Nootrie system was born from the recognition that it is difficult to prepare the right dosage and dissolve the usual post-workout protein drinks.
As the search for a technical solution started, the Nootrie team realised that there was an opportunity to create a system that could redefine the nutritional beverage industry and impact the lives of the general consumer. The first of a number of system prototypes was built in 2013. By 2014 the company was drawing up business plans, designing sales and marketing strategies and interacting with investors who were keen to join Nootrie on its journey to redefine the market.
Nootrie Ltd. was founded in September 2014.